By: Chris Piehler
I love blogs, and I think every company should have one. A blog is a flexible outlet where you can share your successes and establish your company voice on a schedule that you control. But as we have written in this blog, blogging presents many of the same challenges as online dating. As an edtech marketer, if you want to give your story the best possible chance of reaching its ideal audience, at some point you’ll need to pitch an idea to an editor or writer.
Like online dating, pitching involves creating a positive impression in someone you haven’t met. But as someone who sends pitches every day (and because I can’t resist a food-related marketing metaphor) I’d like to suggest that the best editorial pitches are, in fact, like the samples they offer at your local Costco.
Specifically, pitches that lead to published articles are convenient, tempting, tasty, and quick—but they leave their audience wanting more. Here’s the breakdown:
Edtech press release, Life cycle of a press release
While we live in the era of “fake news,” the media continues to put its trust in press releases from companies. In fact, a recent report by Cision found that 63% of journalists prefer news announcements and press releases as their sources of accurate information.
What does this mean for your company’s outreach to the edtech media? Press releases are more important now than ever, because media outlets heavily rely on them for information and updates. If you want to maximize the impact of each release, consider its entire life cycle long before you hit “send.”
By: Joshua Bolkan
I’m generally a competitive person, often even in situations where it’s not totally appropriate. Once, when my daughter was about 10, we were playing air hockey and she scored on me.
“Pull it together, Bolkan,” I told myself under my breath. “You can’t let those past you.”
But one of my favorite ways to spend my free time is playing disc golf, and on the golf course, I never keep score. I can’t imagine not feeling an atavistic cheer when I see another person throw a disc and hit their target.
Marketing Strategy, Back to School
By: Amber Bullis
The back-to-school season can put fear into the heart of any education business. It’s often a chaotic and stressful (but exciting!) time of year. We’re here to help you with a trio of things every marketer in education should include in their marketing backpack this fall.
Marketing Strategy, Content Strategy
By: Craig Spooner
Proper preparation prevents poor performance
– Coaching proverb
Preparing for the launch of any campaign can be a daunting task; from deciding which platforms you need to use, creating and designing content offers to support that campaign, choosing a promotional strategy, to deciding on final launch dates, there’s a lot your team needs to consider before feeling confident about pushing that “go live” button! The big question our clients always end up asking us is, “Where do we start?”
We’ve compiled these four helpful tips that will give you confidence when planning for your next campaign.