By: Leah Rodgers
Whether they’re your first prospect or your 500th, each person who decides that your edtech product or service might be the answer to their problem is a person first and a potential customer second. It’s easy to get distracted by the demands of current customers, but giving a confident, solution-focused welcome to new prospects will help you build a strong relationship and give you the best possible chance of turning those prospects into long-term customers. These four tactics will help you demonstrate your services and company culture—and truly connect with the people who reach out to you.
By: Evan Outlaw
I’m a former high school nose tackle, and as I was gearing up to watch this weekend’s NFL playoffs, I got to thinking about the similarities between football and marketing. Here are three connections between the two that might be useful to edtech marketers looking to kick off their new year on a strong note.
Content Strategy, Marketing Strategy, Social Media in Education
Before we plunge head-first into 2019, we here at PRP are taking a moment to look back at the year that was. We were constantly impressed and inspired by the stories that our clients and their users shared with us, and we told some stories of our own on this very blog.
As a teenager, I stumbled upon Rich Dad Poor Dad by Robert Kiyosaki. In the paperback released in 2000, the author tells the story of the different types of lessons he learned from his “smart dad” and his “rich dad.” The objective of the book was to juxtapose traditional educational with entrepreneurial education to argue that traditional education oftentimes excludes the entrepreneurial training necessary to achieve financial freedom. I learned so much more than what the author was trying to teach me, though. I saw the value in both traditional and entrepreneurial education, and sought to bridge the gap that existed between them.
By: Chris Piehler
If you’re reading this expecting a blog post about how to tell your prospects you love them, then my clickbait-y headline has worked. Just to be clear, this post is not about the business benefits of pouring your heart out to anyone (or everyone) on your email list. It is, rather, about the attention-grabbing power of clickbait-y headlines, and the three-word phrases that make those headlines irresistible to B2B readers.