Modern-Day Storytellers for the Education Market

Knowing and Targeting your Audience – Buyer Persona Creation

Buyer Personas are the key to excellent content marketing.

 

Screenshot 2017-01-19 13.31.05.png

 

All effective Inbound marketing strategies have a common foundation: illuminating buyer personas. Creating content that speaks to your audience means understanding your audience first. 

 

The "Knowing and Targeting Your Audience" Infographic details the value of buyer personas to your business.

  • Personalized Content Speaks to Customers
  • Increases ROI in a Content Marketing Campaign
  • Drives Conversion Rates