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Data-Driven Storytellers for the Education Market

WHAT'S GETTING ATTENTION IN THE INDUSTRY
When Education Giants Stumbled and Data Ruled

When Education Giants Stumbled and Data Ruled

Source:edSurge

Ten years ago, the iPhone was already out, but the iPad had not been released yet. The Kindle and the Nook had already been around, and this idea of personal devices in schools was in the air. Computers were still housed in labs or on carts, but one-to-one computing and internet accessibility were hot topics.

I was just starting myON, where we all predicted that a digital reading environment was key in the coming years. The big players at the time were the large textbook publishers. They were the most powerful companies in education. They bought other companies to try to blend assessment and curriculum as they also continued publishing.

Most of us wouldn’t have believed then that the big publishers would fade in the K-12 landscape over the years. On the other hand, companies like Curriculum Associates took the path of blended learning and have seen significant growth driven by a technology-first model.

Clearly, a lot has changed over the last decade. Here’s a look at some of edtech’s notable successes and failures that might shed light on the decade to come.

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