Data-Driven Storytellers for the Education Market

We're hiring a PR Strategist (Account Executive)

Summary:

Strategists at PR with Panache! are responsible for developing client account growth strategies; identifying and consulting on opportunities to drive efficiencies for complex projects; and building/presenting strategic plans and opportunities for their clients that serve the education market. Additionally, Strategists manage day-to-day relationships and oversee deliverables for an assigned portfolio of clients, managing priorities and client budgets with the PR coordinator, writer and project manager. A Strategist demonstrates success by “solving for their clients” through a combination of proactive communications and the ongoing delivery of impeccable work that drives results. The Strategist effectively leads their client team, fostering collaboration, innovation and growth. This role is ultimately responsible for communication between our internal team and a client.

Client Relationship Management & Development:

  • Lead day-to-day interactions and regularly scheduled meetings with clients, working with the PR coordinator to be responsive to clients and communicate in a timely manner
  • Manage increased visibility with media and public relations activity to help build our clients’ brand awareness and thought leadership
  • Develop and plan client PR strategy, as well as tactical executions, that reflect a keen understanding of the client’s business, goals, communications priorities, and budget
  • Work with the client to set S.M.A.R.T. PR goals and meet or exceed them to foster client demand for the agency’s services
  • Research and provide recommendations on the topics and issues our clients face
  • Proactively reach out to clients to highlight key trends in the market to inform their business as well as our work
  • Perform creative ideation and present new opportunities to clients as they arise
  • Lead and inspire team, comprised of PR coordinator, specialists, writers and a project manager, in the development and delivery of client deliverables to ensure all work addresses client brand messaging and objectives effectively
  • Have a keen understanding of PR strategies and education trends to meaningfully advise clients
  • Take ownership and pride in delivering measurable results that impact our clients businesses by monitoring progress toward objectives, analyzing results, and making adjustments to the plan to meet goals or address new opportunities
  • Manage client budgets to prioritize work and stay on budget as well as working with agency leadership to adjust budget and current plans when necessary
  • Build and maintain strong relationships with clients, training them on our processes, and building trust quickly
  • Manage client expectations through clear and consistent communications, sharing updates and wins, and actively working to surprise and delight them
  • Actively develop knowledge of the education market as well as PR best practices
  • Become knowledgeable of the agency’s technology platforms, such as media databases, project management tools, coverage monitoring software and more, and be comfortable using them regularly and effectively
  • Apply company processes to client contracts and deliverables with fidelity
  • Actively contribute to the agency’s growth and development by supporting marketing efforts, team-building and mentorship, special committee work, and operations
  • Participate in new business development and client renewal including ideation, proposal review, and conversations with prospective clients
  • Develop a deep knowledge of the products and services offered by PRP to help identify upsell/cross-sell opportunities for members of our client family
  • Well-versed in consumer media PR, while also conversant in trade media PR, to ensure you are able to manage realistic client goals, identify opportunities and address client needs, or pull in specialists as needed

Requirements:

  • Bachelor’s degree or equivalent experience required
  • 2+ years of experience managing and leading clients or an internal team(s), agency experience is a plus
  • Strong knowledge of PR strategies and tactics
  • Strong communication and professional writing skills, particularly strategic plans and client communications with a keen eye for identifying and sharing compelling stories
  • Ability to establish priorities based on client goals and work with the client to achieve them
  • Ability to juggle multiple client accounts and meet deadlines in a fast-paced, virtual work environment
  • Experience working in a project management system and with PR platforms (e.g., Cision, Google Analytics, social media)
  • Demonstrated leadership skills with the ability to build consensus, foster collaboration, understand the bigger picture, and take responsibility
  • Savviness and awareness of current happenings that matter in education
  • A proven problem-solver, crises-handler and maker of quick decisions, even without adequate information
  • Experience writing articles and/or building and executing social media campaigns is a plus
  • Experience in the education/edtech field is a plus

Compensation:

  • Base salary will be determined by relevant experience, education and cultural fit, as well as level of responsibility for client revenue, ranging from $50K-$65K
  • Performance-based bonuses
  • Access to PRP’s Company Health Insurance plan

Enjoy taking a client-centric approach? Join us!

PR with Panache! is hiring during these wild and crazy times, please use the form below to let us know you are interested!

We ask that you please include a cover letter along with your resume!