By: Shadi Bushra
When I returned to Minnesota three years ago, I didn’t think I’d be here longer than a month. While I was looking forward to seeing family and friends, I had no plans to cut short my career as a foreign correspondent in the Middle East and Africa. But then I took some short-term assignments working at my old high school as an educational assistant for students with emotional/behavioral disorders (EBD) and developmental/cognitive disabilities.
By: Leah Rodgers
It’s no secret that districts’ pedagogical (and purchasing) priorities are much different than they were even five years ago. The edtech market continues to grow because technology has proven that it can help students and educators become proficient collaborators and critical thinkers. Meanwhile, new legislation and ideas have pushed education leaders to rethink their concept of “school supplies.” What does this mean for your edtech marketing strategy? Here are four trends that could affect your bottom line, along with action items for how to stay ahead of the curve.
By: Joshua Bolkan
With FETC just finished and TCEA and SXSWedu coming up, edtech conference season is in full swing once again. The networking, publicity, and sales opportunities are there for the taking! But how can you make the most of them and ensure you’re not leaving contacts, cash, or media mentions on the floor?
By: Amber Bullis
In many of pop culture’s most iconic debates, there are very clear winners in my book. Humor me for a moment.
Pepsi vs. Coke: Coke, without a doubt. Pepsi tastes like it’s pretending to be Coke.
Friends vs. Seinfeld: Sorry, Kramer. Your funny man role can’t stand up to Chandler Bing.
PC vs. Mac: Once you go Mac, you won’t go back.
Mario vs. Sonic: Find me searching for fire flowers and jumping into pipes.
Pacey vs. Dawson: Tell me this love triangle still matters. Team Pacey.
By: Leah Rodgers
Whether they’re your first prospect or your 500th, each person who decides that your edtech product or service might be the answer to their problem is a person first and a potential customer second. It’s easy to get distracted by the demands of current customers, but giving a confident, solution-focused welcome to new prospects will help you build a strong relationship and give you the best possible chance of turning those prospects into long-term customers. These four tactics will help you demonstrate your services and company culture—and truly connect with the people who reach out to you.