By: Tanya Hyatt
I know without a doubt that I’m preaching to the choir when I say having a social media presence is extremely important for businesses nowadays. But with all the social media channels you can choose from, where do you focus your attention when you’re trying to reach teachers specifically? And once you find the channels you’ll target, how do you use them effectively? And lastly, how can you leverage social without a social media marketer on staff? Or if you do have one who’s new to the edtech industry, what are some quick tips to get them started?
By: Tanya Hyatt
I’m assuming that if you’re reading this, then you’re in edtech sales, marketing, or maybe even product development. So, let’s start with the basic question. Do you think teachers play a role in influencing the buying decision for your product or solution?
While teachers may not have the ability to sign on the dotted line of a PO for district- or school-wide curriculum purchases, they do have the power to influence them. Teachers have far more interaction with students throughout the school day than anyone else.
In a world where so much of our communication happens online or via social media, working with influencers can be one of the best ways for your edtech company to spread the word about your product and help build brand awareness among an engaged audience of end users. Whether your company has worked with dozens of influencers before or you’re looking to get started, here are answers to some frequently asked questions (FAQs).
By: Leah Rodgers
It’s not a secret: no matter how brilliant your online marketing content is, text isn’t what catches readers’ eyes. Articles with a featured image get 94% more total views. Not convinced? How about this fun fact: “When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
We recently joined the PR with Panache! family to help expand the marketing division. As two former educators turned marketers, we’re excited to help edtech companies shine so that schools can discover new and effective ways to support their students, teachers, families, and administrators.