By: Leah Rodgers
With all the attention edtech companies are lavishing on social media these days, it would be easy to ignore email as a marketing tool. There’s always a vocal minority declaring email “dead,” but in reality, email marketing is alive and well. A report from MDR says the email delivery rate in the education market is set to only trend upward. The number of global email users is set to grow from 3.8 billion in 2018 to 4.4 billion by 2023, and according to an article from OptinMonster, “email marketing has a 4400% ROI. That means that every dollar you spend on email marketing has the potential to bring you a $44 return.” Sounds like it’s worth a try, right?
By: Joshua Bolkan
Email is a great way to reach one customer or prospect at a time. Because they get to decide what they click on and when, anyone who opens your email is by definition ready to hear your message.
Every one of us has, at some point, been part of a massive email chain of information that was irrelevant to us. Makes you want to bang your head on your desk, right? And don’t get us started on “reply all” responses—and all the reply-all responses to those responses telling people not to reply all! It can be both tragically funny and frustrating at the same time.
By: Leah Rodgers
The ease and familiarity of emailing contacts to convey a message is a general no-brainer for many companies. However, sending an email to an email address of your desired prospect doesn’t mean they’ll open it and see what you have to say. It might not even end up in their primary inbox. An industry average open email rate is going to fall somewhere between 10-21%, so it’s all about the right people, the right content, in the right time and place.
By: Mandi Andrejka
When you think of a teacher, what do you imagine? Probably someone standing in front of a classroom full of desks, right? But, just as there are many types of educators—from principals and superintendents to curriculum directors and literacy specialists—there are also many types of teachers. This distinction is especially important when edtech companies are crafting their buyer personas.