By: Leah Rodgers
It’s not a secret: no matter how brilliant your online marketing content is, text isn’t what catches readers’ eyes. Articles with a featured image get 94% more total views. Not convinced? How about this fun fact: “When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
We recently joined the PR with Panache! family to help expand the marketing division. As two former educators turned marketers, we’re excited to help edtech companies shine so that schools can discover new and effective ways to support their students, teachers, families, and administrators.
By: Mandi Andrejka
It’s no secret that the edtech buying cycle can be confusing. When it comes to purchasing, whether it’s for a district or a school, an administrator or an educator, there are a multitude of factors that affect a decision. The way a purchase gets made can differ based on an educator’s title, the size of the purchase, or the type of school. Most public school and district purchases follow the typical buying cycle of searching in fall, evaluating in winter, making decisions in spring, and placing purchase orders in May through June.
By: Joshua Bolkan
Webinars provide a fantastic opportunity to engage directly with prospective leads from all over the country—without asking them to make a huge investment. They can participate from the comfort of their own homes, after all, and no one even needs to know they’re still in their pajamas. And webinars work. According to the Content Marketing Institute, “marketers consistently rate webinars among the top five most effective tactics.”
By: Chris Piehler
When the editorial team at PRP sends our first draft of an earned media article to a new client, one of the most common questions we get in response is, “Can we talk about the product more?” This is totally understandable. Our clients are justifiably proud of what they have to offer educators, and they want to shout it from the rooftops. Shouting is not always the best way to convey a message, though.