PR with Panache! Launches Customized Storytelling Campaigns for  Ed Tech Start-ups

PR with Panache! Launches Customized Storytelling Campaigns for Ed Tech Start-ups

Strategic, focused PR and marketing services help new, innovative companies make a splash in the education marketplace  

(MINNEAPOLIS, MN) September 21, 2016PR with Panache! (PRP), an award-winning education, storytelling, and inbound marketing firm, is proud to announce that it now offers strategic storytelling campaigns tailored to the unique needs of education technology start-ups.

To serve the increasing number of new, innovative companies entering the education marketplace, PRP has expanded its offerings to focus on the specific challenges that start-ups face. PRP is passionately committed to helping start-ups: 

  • Effectively frame and focus their story;
  • Generate widespread awareness of their brand and solutions within the education industry;
  • Create and execute focused integrated marketing campaigns; and
  • Develop strategies for social media, conferences, awards, and more.

“We believe that ed tech start-ups should have access to our services and relationships in ways that are sensitive to fluctuating budgets,” said Sue Hanson, the founder and managing partner of PR with Panache! “We understand the challenges education’s top innovators face, and PRP is here to ensure they gain the right industry exposure and earn market share.”

From day one, PRP and its start-up partners follow a strategic timeline to craft a targeted storytelling campaign that educators and administrators find compelling, relevant and—most importantly—actionable.

“We have found an incredible partner in the team at PR with Panache!,” said Eileen Murphy, the CEO and co-founder of ThinkCERCA, a current member of PRP’s start-up client family. “They listened to our unique needs and our vision for the future and crafted a customized campaign that has exceeded all expectations. We are already having discussions about how we can continue building on the momentum PRP has created during our initial partnership. In a short time, they have delivered on their commitments and become the strategic PR and storytelling partner we had been searching for.”

Since every start-up has a variety of needs, PRP’s storytelling packages come in a variety of shapes and sizes to catch the attention of education media, industry influencers, and decision-makers across the country. PRP’s talented content team tells new company’s stories through a variety of earned media and other original content while working to identify audience, create or refine messaging, build a social media presence, or deliver an integrated marketing strategy.

To learn more about PRP and options for start-up companies, visit

About PR with Panache!
Recently named the Best PR firm in Education by EdTech Digest for the second year in a row, PR with Panache! (PRP) is the premiere Modern-Day Storytelling firm for the education marketplace. PRP has successfully connected companies and educators for more than 20 years, focusing solely on the PK-12 marketplace. We have worked with hundreds of companies to ensure their story is heard and repeated by the loudest and most influential voices within the education space, creating household names from unknown brands. Our deep knowledge of the industry and strong relationships with educational media, industry stakeholders, and thought leaders allow us to open doors seemingly locked forever and to generate the awareness you need to succeed in our market. PRP speaks the right language as it expands client brands, supports integrated and inbound marketing campaigns, or launches new products through long-established media relationships. To learn more, visit