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Take PR Beyond Press Releases to Build Powerful Relationships

Take PR Beyond Press Releases to Build Powerful Relationships

On Thursday, November 19, 2015, Jacob Hanson, managing partner of PR with Panache!, and Chris Piehler, former editor-in-chief of THE Journal and now lead storyteller and editorial director for PR with Panache!, teamed up to present a webinar called “Take PR Beyond Press Releases to Build Powerful Relationships.”

During the lively, hour-long presentation hosted by Agile Education Marketing, Hanson and Piehler shared their insights and answer questions about how to create and share the types of stories that drive educators to act.

They covered the following topics:

  • What PR really means in a customer-driven marketplace (Hint: It doesn’t stand for “press release”!)
  • Why PR is an integral part of your company’s marketing and sales strategy
  • What educators are looking for in a story and what makes them take action
  • How to leverage your most powerful voice—that of your customer
  • How and where to get your good stories out 

To listen to an archived version of the webinar, click here.