Michael Campbell Named New Vice President of Client Development and Principal Advisor
Chicago, October 11, 2016 – Michael Campbell, a 25 – year veteran and leader in the educational technology and publishing industry has been appointed Principal Advisor and Vice President of Client Development for Acumen Partners, the company announced today.
A graduate of Southern Arkansas University and Duke University’s Executive Management Program, Campbell will be responsible for expanding Acumen’s databased solution to education companies for increased profitability. The Acumen team works with companies at all points in their lifecycle from seed to start-up to growth and beyond. The Acumen Advisors are laser-focused on the ultimate goal: increased profitability. Acumen’s use of real-time data provides exclusivity to our clients, their products and their goals. The Acumen Advisors specialize in helping leaders accurately gauge market position, target key actions and achieve better-than-market results.
Most recently, Campbell was the Head of Sales and Marketing for Learning Bird, a differentiated learning start-up based in Montreal, Quebec, Canada. Previously Campbell was the President of Forward Thinking EDU, a strategic marketing consulting company. Earlier positions he held include Vice President of product marketing at ETA hand2mind; Director of Marketing, Follett Software Company; Vice President, Pearson Canada; Executive Marketing Manager, Prentice-Hall; Director of Channel Marketing, Brooks/Cole Publishing (Cengage); and Marketing Manager, McGraw-Hill/Irwin.
“Michael’s well known in the industry for his ability to relate to educators and industry colleagues in the K12, and Higher Education space,” said Steve Rowley, CEO of Acumen Partners. “Michael will bring the experience of his publishing background, business acumen and insights into the educational digital transition to help us provide our clients with the opportunity to focus on the innovative sales and marketing strategies happening the marketplace now, so they can take advantage and move forward profitably.”
Michael has attended the Executive Management program at Duke University and has been privileged to speak at many conferences and webinars. Michael has also written for numerous blogs and publications during his career.
For more information about Acumen Partners, visit http://acumenpartnersllc.com.
# # #
About Acumen Partners | http://acumenpartnersllc.com Acumen Partners is a data-driven advisory firm committed to guiding leaders to more accurately gauge their market position, target key actions and achieve better-than-market results. Acumen works with companies at all points in their lifecycle, from seed to start-up to growth and beyond. Acumen’s Dataslice® solution, using real-time, market data, enables our advisors and consultants to assess your company and provide a 90 day plan of action through a baseline index. Acumen’s team of experienced advisors and consultants will insure your company is doing the right things in their day-to-day business operations, the right way and with the right people. With Acumen Partners, companies are able to find their shortest path to strategic success.