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Public relations is the art and science of telling your story to the right audience in the right voice at the right time.

Every brand has its own story to tell—knowing what chapters to share with whom and when is where the rubber meets the road. Crafting compelling stories that grab editors' attention, engage education decision-makers, and set your organization apart from the competition is at the heart of everything PR with Panache! does for our client family. We use an innovative blend of proven public relations tactics and cutting-edge integrated and inbound marketing strategies to share your stories with the audience that matters most, compelling them to take meaningful action.

PRP believes that PR and marketing are cogs in the same wheel, so we work with your team to connect our outreach to your marketing goals. Through this connection, we create high-impact opportunities that increase the visibility of your brand and boost your web traffic. And because we see PR not as an expense but as an investment, we track every campaign to make sure we deliver maximum ROI on each dollar you invest.


Learn how PRP helped one educator become a viral sensation.

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STORY IDEATION 
AND CREATION

Storytelling is the most powerful way to connect with your current and potential customers. The key to effective public relations and storytelling campaigns within education is making that human connection, striking the right emotional chord. When you weave your story together with your audience’s story, you forge a strong personal bond that makes prospects and customers come back for more.

Our award-winning team has the industry knowledge, expertise, and deep relationships with the education media and thought leaders to tell the right chapter of your story to the right audience at the right time to compel action. Our mission is to help you generate more revenue opportunities for your brand by telling the story of your leadership, your solutions, and your customers. 

For more on how to make the most out of your PR stories, read our blog post on 4 Ways to Integrate PR into your Ed Tech Marketing Plans!

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INCREASING THE VISIBILITY OF
YOUR STORY

For more than two decades, PRP has delivered compelling content that editors want, that their readers act on, and that delivers measurable results for our client family. Well-written and smartly targeted content drives decision-makers to your website and compels them to take action. The stories PRP tells position you as a thought leader in your niche within the education market, building trust in your solutions and reinforcing the credibility of your brand. 

Whether you are launching a new product into our complex marketplace or looking to increase awareness and demand of your solutions, we have the expertise, relationships, and commitment to make genuine, actionable, sustainable connections between you and your audience. We make sure that your story and your brand’s narrative set you apart from the competition.

Check out our post, How One Interview Turned a Champion User into an Ed Tech PR Viral Sensation, to learn more about the relationship-building power of PR.

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DATA-DRIVEN STORYTELLING

Historically, PR professionals have relied on success indicators such as reach, impressions, ad-value, and net tonality. While these are important factors to keep in mind, are these numbers really able to indicate whether or not a piece of content or a campaign was a success? Marketers don’t measure success based on the number of emails or tweets sent. Sales wouldn’t measure success based on the number of cold calls being made. Both look to concrete results to determine the success of any effort: were more leads brought in to the funnel or were more sales closed? 

PR with Panache! believes the same principle applies to PR and storytelling. Are we driving the right traffic to your site? What are those visitors doing once they arrive? Are they becoming prospects for your marketing team to nurture into sales opportunities? To answer these questions, we combine the ancient art of storytelling with cutting edge-data analytics to give members of our client family a clear picture of our performance and a detailed roadmap for future success.

Interested in learning more about the ROI of great PR? Check out ROI 101: Ed Tech PR is About More Than Just Impressions.